Built in the new financial heart of São Paulo, the new Suxxar building brought a new concept to the region. Steel, concrete and glass in a stunning architectural design.
To celebrate the new store and bring the expected results, Suxxar needed a strong campaign to introduce the new store to the general public, bring in new customers, and introduce them to high-fancy products.
We at Ponto F agency put our heads into thinking, acting and translating Suxxar's expectations into results.
And that's how the FRIENDSHIP campaign was created!
Friendship is a relationship of mutual affection between people."
Focused and strategically designed, the campaign was a success.
During more than a year of publication (Magazines, Newspapers, Social Media, and Web) the FRIENDSHIP campaign exceeded all expectations, bringing new consumers to the store and directed the brand to great success
During more than a year of publication (Magazines, Newspapers, Social Media, and Web) the FRIENDSHIP campaign exceeded all expectations, bringing new consumers to the store and directed the brand to great success
Agency: Ponto F - São Paulo - BR
Art Director: Luciano Campos
https://www.suxxar.com.br/
